Public value refers to the value contribution and benefit that an organisation makes to society. Free enterprise should not only be justified by good business, but should also be legitimised by social benefits. Basically, every organization can create values for society in very different ways, even if they are profit-oriented or competitive.
The theory distinguishes five dimensions in which an organization can create a contribution to the common good: Fulfilment of tasks, cohesion, quality of life, morality and profitability.
We have tested our moio.care system for these dimensions:
The moio.care system addresses one of the major social challenges of the coming years, in Germany as well as in all other developed countries:
The care of our elderly.
Currently, 3.9 million people in Germany are in need of care. The number will rise by more than 30% by 2030. Most want to be cared for at home, the principle of “outpatient before inpatient” is enshrined in law and has also been better equipped financially in the Pflegestärkungsgesetz II.
Demand is rising, but the family care potential remains constant. This results in a supply gap that cannot be closed by professional service providers in times of a shortage of skilled workers. Currently, 30,000 nursing positions are vacant. There are 23 applicants* for every 100 vacancies.
Who should do the work? Until today nobody can answer the question!
The moio.care system starts at this point. We want to bring about change directly at the point-of-care. Innovative, efficient and networked.
The moio.care system monitors the condition of the person being cared for and informs the carers via an app as soon as there is a concrete need for action. It informs ALL persons who have downloaded the moio.app to their smartphone and scanned the corresponding code of the sensor module.
Completely no matter whether it concerns family, friends, neighbours, community nurses or nursing staff, completely no matter whether home-outpatient, day inpatient or inpatient, completely no matter whether in nursing, care of the elderly or care of the disabled.
This way, an individual care network is created for each person cared for, in which different people can provide help depending on their needs. This transparency leads to completely new forms of cooperation and very flexible forms of division of labour.
For example, the neighbor can pick up in the event of a fall, the grandson can collect the runaway grandfather and the daughter or partner can relocate at night. Supplemented by the professional care service, which takes over the basic care and steps in when nobody from the family can help. Nursing care is distributed over several shoulders and the elderly can be cared for together.
During the development of the moio.care system, it was important to us that everyone involved benefited from the application. On the one hand, we reduce the burden on caregivers. The moio.care system distributes the task over a network, and its functions eliminate unnecessary control tasks or routines. The burden on the individual decreases At the same time, the quality of care increases, as help can be provided induced by the cause exactly when it is needed. Not too early and not too late. With the moio.care system, for example, unnecessary disturbances of the night’s rest can be avoided or more freedom of movement can be granted to each other.
This reduces the level of stress for everyone involved, increases the potential for conflict and improves the quality of life.
Yes, we consider the application of the moio.care system to be ethically justifiable, as it promotes the interests of all parties involved and does not balance the welfare of one against the welfare of the other. The ethical aspects were already an important factor in the basic technical concept. This can be seen above all in three aspects:
1) The “warm contact” between people is not replaced by technology, but promoted. A broader support network even strengthens the multitude of social contacts, as more people are involved in the situation.
2) The sensors of the moios permanently monitor the condition of the patient. It is very important to us that the evaluation intelligence lies on the sensor module. Only when the moio registers an event is information sent to the server and from there distributed to the recipients. In this way we reduce the stored information to the bare essentials, everything else is forgotten.
3) The moio is worn under clothes, directly on the skin. It is so inconspicuous that it cannot be seen from the outside. The wearer is not stigmatized! We even consider it morally necessary to use the moio.care system. All participants get more individual freedom, self-determination and privacy and all together more social diversity and participation through the integration into a network.
We offer the moio.care system for the home in a rental model so that people in a costly situation such as needing long-term care are not additionally burdened by high acquisition costs. We charge a monthly rent for this, which can be covered by the support budget, for example, which every recipient of long-term care benefits can use to make monthly payments.
The rental model has the advantage that after termination of the contract, the moio is sent back to us in order to prepare it for the next customer. This ensures that all moios can be used over their product lifetimes. There are no unnecessary disposable items.
WINNER OF THE ERNST & YOUNG PUBLIC VALUE AWARDS for Start-ups 2018
Voices from the jury
We are pleased that our arguments convinced the jury of the EY Public Value Award. In the competition, we prevailed against 135 other competitors and
Julie Linn Teigland, Managing Partner EY Germany, Switzerland and Austria, says:
“The start-ups in the competition make the world a better place with their ideas. They not only focus on innovative business models but also on positive effects for society. Great entrepreneurs have always agreed that they take responsibility and I am delighted that these values are becoming more important again today”.
Hubert Barth, CEO of EY Germany, says:
“Companies are part of society and are also perceived to a large extent by the value they contribute to the common good. The business models presented at the award are impressive proof that young entrepreneurs with fresh ideas are taking their social responsibility seriously.“